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How Emotions Can Get in the Way of Selling


Like most homeowners, you probably don’t think of your property as just a building with rooms and a backyard. To you, it’s much more than that. It’s a home.


When you walk into your dining room, for example, you don’t merely see the table and chairs. You see memories. You recall laughter with family and friends. It’s emotional.


That’s what a home is all about.


However, buyers don’t want to buy your “home”. What they really want to buy is a property that has the potential to become THEIR home.


While you see memories of family dinners, they see room dimensions and what the dining room may look like with their furniture in it.


That’s why, when you’re selling your property, you need to keep emotions at bay as much as possible.


In fact, the best mindset is to think of your property as a product. The more attractively you present that product to prospective buyers, the more likely you are to get good offers.


That’s why cleaning, depersonalizing, and staging are so important.


It’s also why setting a price that aligns with your home’s current market value is important. You may have put your heart and soul — and many weekends — into landscaping the backyard to make it a summer oasis. It may, in fact, be a strong selling point of your property. But that improvement will only add to the selling price an amount that the market, not your emotions, dictates.


So keep emotions out of the selling process as much as possible. Save that energy for turning your next property into your dream home.


Want more tips on selling your property for the best price possible? Call today.

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Making your Main Floor Show Well


Where do buyers form the most lasting impression of a home for sale that they visit? On the main floor!


When buyers view a property, they often spend a lot of time on the main floor, thinking and imagining. They visualize cooking in the kitchen, having family dinners in the dining room, and entertaining guests in the living room. They even mentally calculate how their furniture will fit!


So, making the main floor look great to buyers is crucial when selling your property. How do you do that?


An effective technique is to walk your main floor the way a buyer would. Start at your front entrance. Stand there for a moment and look around. Get a sense of the impression a buyer is likely to get from that perspective.


Next, walk to the kitchen area, because that’s where buyers often venture next. Again, linger a while and look around. Does the kitchen look clean and seem as spacious as possible (given its size)?


Finally, check out the other rooms on the main floor, including the washroom, if there is one. Gauge how you feel and the impression you form as you visit these spaces.


Once you’ve done that mock tour, write down ideas that jumped out at you for improvements. Those may include uncluttering some areas, rearranging the furniture, adding or taking away items, etc.


This is a simple but powerful technique for improving how your main floor looks to buyers.


Call today for more staging ideas that will make your home sell faster and for a good price.

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MLS® property information is provided under copyright© by the Vancouver Island Real Estate Board and Victoria Real Estate Board. The information is from sources deemed reliable, but should not be relied upon without independent verification.