Do you ever wonder how most people find the homes they eventually buy? You might imagine them driving by a “For Sale” sign or seeing a home for sale in the newspaper and then calling to enquire.
Of course, many buyers find out about listed properties that way. But, according to research by the National Association of Realtors, there are many other — sometimes surprising — ways buyers find their next dream home.
• 88% of buyers find a home with the help of a real estate agent.
• 90% of buyers search online as part of the home buying process. (Such as viewing a property’s profile on the agent’s website.)
• 69% of buyers searching for a home using Google, use a specific local term, such as “Whitby-south homes for sale”.
• 29-46% of buyers attend an Open House as part of their home hunting activities.
Overall, the research shows that buyers are using a multitude of ways — combining online and offline methods — to find homes.
What does all this mean to you? If means that if you’re preparing your home for sale, you need to ensure your marketing plan takes into account all the ways buyers are finding properties — so you can be sure that they will find yours.